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Design opens up valuable opportunities for businesses. Its importance is often underestimated, but good design can bring some significant business benefits. The research and prototype stages of the design process can generate new product ideas and allow you to discover your customers’ needs and preferences. Design can then help you turn these ideas into innovative and competitive products and services that are suitable for your market. You can also use design to make your business processes more efficient and to strengthen your marketing approach.

This guide will explains in the next seven days the different ways that design can benefit your business, from product development to business strategy. It also outlines what’s involved in the design process as well as how you can manage the process and measure its success. so let go….


Evidence shows that using design improves business performance. Businesses that undervalue the importance of design may be missing vital opportunities.

Design can bring a range of commercial benefits if used systematically across your business. These benefits include:

  • increased sales of your products or services
  • improved market position relative to your competitors
  • greater customer loyalty and fewer customer complaints
  • a stronger identity for your business
  • the ability to create new products and services and open up new markets
  • reduced time to market for new products and services

Designing for your customer

The effective use of design gives customers a reason for buying from you and not from your competitors. It’s a valuable source of differentiation – a well-designed product or service will stand out from the competition.

Design also adds value to products and services. Customers are often willing to pay more for well-designed products that can offer them benefits such as greater usability, increased functionality and improved aesthetics.

Designing for efficiency

But as well as enhancing the products and services you sell, design can also improve the way your business operates – the efficiency of its processes, the cost-effectiveness of the raw materials it uses, the quality of its packaging.

As well as increasing the value of your products and services to customers, design can cut production costs. Careful design of the manufacturing process, for instance, can bring substantial savings. It can also make processes and the use of materials more efficient and environmentally friendly, helping businesses comply with sustainability regulations and legislation.

Thanks for reading we will continue with the next guide tomorrow…

Ariyo Oluwafemi
Ariyo Oluwafemi
Creative Designer