1. Implement customer friendly technology. Most people do not use cash to pay for goods and services. Your business should respond to the needs and habits of your customers. Invest in a debit and credit card machine to make it easier for your customers to pay you quickly and easily.
- If you don’t already have a Point Of Sale (POS) system, consider investing in one. A POS system is computer software that can track purchases made by your customers and what types of products or services they are buying. A POS system allows you to track what your customers prefer, what they like to buy, and how often they buy.
- A POS system will not only increase sales and help you to better market your products or services, it also makes your customer feel well taken care of. POS systems help you manage your inventory, provide special offers or promotions, and give your customer the right pricing. You won’t have to worry about accidentally selling customers out-of-stock merchandise or wrongly priced items.
2. Hire a web designer to create a professional website. Your website is often the first impression your customer will see of your business. Invest in a well designed website that showcases your products and services in an appealing way.
- Make sure your website has mobile usage, as many customers will be looking at your website on their phones.
- If you cannot afford to hire a web designer, you can create your own site using Word-press. Make sure your website features the name of your business, your business’ location, your company’s contact information and your business hours.
3. Don’t neglect your social media. The internet can act as a very effective service tool for your business, especially if you use social media to your advantage. In today’s competitive environment, every business should have a strong social media presence to connect with customers and keep customers engaged in their business.
- Create a Facebook page and an Instagram account for your business. Update your social media accounts regularly and involve your employees in the process of updating and posting on the accounts. Encourage the use of a hashtag for your business, such as #TheShoeStore, to help promote your business.
- Be prepared for customer feedback on social media. Many customers will likely post their customer service experiences on your public pages. This should motivate you to instill a high level of customer service at your business to keep the postings positive!
- Link your website to your social media, such as your Facebook page, Instagram account, or Twitter account. That way, customers will be directed to your other social media accounts, and other ways to connect with your business.