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How to Drive Traffic to Your Business Website


traficHow can I attract more visitors to my business website?” This is a very common question among small business owners. Luckily, there are a wide variety of actionable steps you can take to boost website traffic without breaking the bank. Here are eight of them to get you started:

Include a variety of keywords.

Choosing one important keyword for your website in no longer a good SEO strategy. For a more well-rounded, effective approach, focus on incorporating all relevant keywords and phrases, including long-tail keywords, into every bit of content you produce for your website. This applies to page text, blogs, and even your images.

Blog frequently.

As far as driving traffic to your website, blogging is one of the single most important things you can do. In fact, a recent study by hubspot, which tracked 1531 small to medium businesses, revealed that those with blogs received 55% more traffic than their blogless counterparts. That’s big! This same study indicated that companies who increased blogging from 3-5x per month to 6-8x per month almost doubled their leads.

Create compelling headlines.

To get visitors in the proverbial door, you’ll want to peak their interest with an attention-grabbing headline. How-tos, tips, tricks, and “top ten” type headlines that address a common pain point or interest of your typical customer usually get the best results. Make sure you deliver on your headline in your content, or you will repel would-be customers.

Add links to your web page content and blog posts.

Include relevant links within your text to additional content you think your visitor might be interested in. This is not only helpful for your readers, it is also beneficial for SEO. For example, many businesses have a list or overview of services on their “About” page. By linking each service to its respective page, you give visitors an easy way to click through to find out more about your individual services. The same technique can apply to blog posts

Utilize YouTube and Google+.

Research done by shareaholic shows that YouTube and Google+ drive the most engaged traffic of all the top social media sites. These findings are based on average time on site, pages per visit, and bounce rate.  Use these social media sites to promote your website content whenever possible. If you are a B2B, add LinkedIn to this list—it ranked third for best engagement.

Don’t Neglect Email Marketing
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word- of- mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

 Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

Onyinye Onu
Onyinye Onu
I don't watch things happen, I make them happen.