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Graphic Design Part 2

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Today we will continue our write up from where we stopped yesterday on graphic design and you can as well drop your comment.

Many designers also produce systems that are meant to be experienced over time, but aren’t confined to the making of objects. Way finding, which is a form of environmental graphics, refers to the branding and signage applied throughout and on buildings. While each sign or symbol in a public or private building is a work of design, they’re all part of a larger system within the building. The design of the system—the relationships between all of those parts—is where the designer brings value. Similarly, while all of the artifacts of a commercial or institutional brand, such as a business card, sign, logo, or an advertisement are individual expressions of design, how those are experienced together and over time is the design work. No part of it has been created without considering the others, or without thinking through how a target customer will encounter and then develop a relationship with that brand.

Designers are also responsible for interactive designs where the content is fluid, sometimes changing minute to minute, as well as interfaces that help users navigate through complex digital experiences. This work differentiates itself by adding another element: responding to the actions of the viewer. Editorial design for web and mobile is the most tangible example of content-driven work in this area, including publication of websites, mobile apps, and blogs. Some design involves the presentation of streaming information, also known as data visualization. Other designers work on digital products, which are digital services or platforms that can be brought to market. Product design for web and mobile is related to software design. Sometimes different designers work on the user interface design (UI), which mostly refers to the individual layouts of pages, and the user experience design (UX), or the total experience of the user as they move through a website or app.

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Depending on the scale of the context in which a designer works, the work may include one, some, or all of these things in the course of a year. Larger companies, agencies, teams, or studios may lean towards specialization, while smaller studios and groups may need to have each individual capable, if not an expert, in multiple areas. Depending on the business context and stage of career, designers can find themselves with a number of different job titles. Within many publications, institutions, or agencies, a junior designer will typically rise to a senior designer, then art director, and then creative director.  Depending on the industry served or the medium, the junior designer may be called a graphic designer, UI/UX designer, visual designer, motion designer, digital designer, web designer, animator, production artist, or graphic artist…At the executive level, designers occupy positions such as owner/founder, executive creative director, head of design, or chief creative officer, and  there are those who work with designers in related positions like production coordinators, front-end developers, marketing coordinators, project managers, producers, strategists, and copywriters.

Thanks for reading and stay tuned as you watch this space for many more write-ups…

Ariyo Oluwafemi
Ariyo Oluwafemi
Creative Designer