June 17, 2016
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The 6 Biggest Branding Errors Most Startups Make

Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first […]
June 8, 2016
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7 Ways to Get Your Customers to Actively Promote Your Brand

In the startup realm, certain principles stand out as essential to lasting growth in a company. Customer retention, for instance, trumps customer acquisition in terms of overall value, […]
June 6, 2016
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How to Build a Brand That Stands the Test of Time

When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64 percent of people say a shared sense of value […]
May 24, 2016
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4 Key Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you. […]
May 20, 2016
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Want People to Pay Attention to Your Ads? Make them Personal.

What is the best way for businesses to reach prospective customers?Make it personal, of course. Contextual advertising — ads that are targeted to consumers based on […]
May 17, 2016
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Your Brand Is About the Feels

When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements […]
May 5, 2016
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Why It Makes Sense to Build a Brand Around a Singular Idea

When asked how to build a great company based on one idea, I say the following: Do one thing extremely well. Refine the process. Do it […]
April 28, 2016
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Freshen Up Your Web Presence: 3 Tips

When the sun finally begins to shine and the flowers bloom, you may get the feeling that you need to de-clutter your closets, liven up your […]
April 27, 2016
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5 Tips for Great Facebook Ads

Advertising on Facebook is a great way to reach and engage both current and potential customers on a local level. Facebook allows businesses to connect with […]