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Creating a Kick-Butt Blog for Your eCommerce Site
May 6, 2016
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CREATING A STRONG ONLINE PRESENCE FOR MARKETING SUCCESS
May 6, 2016

5 WAYS YOUR BUSINESS CAN USE GRAPHIC DESIGN EFFECTIVELY Cont’d

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#2 – COLLATERAL

This is the No. 2 thing of the 5 things that are more effective in business communication when graphic design is given the attention it needs. Your customers / Client will come to see you as the expert in your field when they have more to remember.

There are still a lot of plain, boring business cards, brochures, letterhead, and other collateral materials running around the world today.

  • Use color in your images that speaks about your business, gives mood, or makes emotion play into your product or service.
  • Use graphics to make people notice your business card out of the mass collection they have acquired.
  • If you choose to keep black lettering on a white background for a bold direct statement, then make sure to let the font speak volumes. Make it intentional.

Thanks

 

Ariyo Oluwafemi
Ariyo Oluwafemi
Creative Designer