Creating and nurturing a strong relationship with a customer is key to the ongoing success of a business. Dissatisfied customers, on the other hand, are often put off by what they perceive as a purely “business” relationship to a company. A strong customer relationship not only means that the client is likely to keep doing business with a provider over the long-term, it also means that the chances of that customer recommending the company and its products to others are greatly enhanced.
Below are some of the ways to build relationships with customers to achieve a successful business.
1.Get to know your customers in person. Getting to know your customers in person is ideal, as many customers frequent businesses run by people they know and like.
- When you speak with customers in person, ask about their interests and concerns, as well as what is working and not working for them with respect to your own business. Remembering a customer’s name, family members and other personal details can go a long way.
- Taking notes will help you to remember specific details about a customer’s feedback, allowing you to learn more about each customer’s particular experience.
- Special events are a good way to meet face-to-face and get to know customers on a personal basis. They also provide a space for customers to ask questions and make suggestions; you will also learn a great deal about customers’ needs and desires.
- 2.Create a database for customer phone numbers, mail and e-mail addresses. The more detailed and complex your customer database, the better you will be able to respond to and meet customer needs.
- A customer database will contain phone numbers, mail and e-mail addresses, as well as more complex data regarding customer preferences, behaviour, order history, as well as information about how your business is meeting customer needs
3.Use surveys, polls, and questionnaires to learn about customer preferences and needs. These tools will provide important information about what customers like about your business and what can be improved.
- A customer is more likely to frequent your business if they feel they are heard; surveys, polls and questionnaires will provide a voice to your customer and increase their engagement with you and your business.
- Employee satisfaction also plays an important role in developing and maintaining relationships with customers. Gauging your employees’ level of satisfaction, and encouraging their suggestions for improvements in your business, will provide important feedback and contribute to customer satisfaction.
4.Research your customers. Carefully studying your own company’s practices and performance, as well as customer information gathered through market research, will help you to identify your customers, their needs and ways you can improve their relationship to your business.
- Asking specific questions about a customer’s needs and level of satisfaction will provide important information that you can act upon to improve your relationship to them, as well as improve customer service more generally.
- Analyzing published market research will help you to build a larger picture of particular segments of customers, and provide information you can use to improve your business relationship to specific demographics.
- Depending on the size of your, business analytics software and other types of computer technology can help gather information that will help you to communicate effectively with customer.